Our Family Tree
Avocados run in the family — meet Ellen and Hank.
It all started in the 1960s, when Hank and Ellen Brokaw began growing avocado trees in coffee cans in their backyard.
From those humble beginnings, Hank became a pioneer in the avocado industry, known for developing and cultivating avocado varieties specifically for our ranch.
Today, that same spirit of innovation and care continues to guide everything we do.
Bold Risks, Big Flavor
In addition to his success in the Avo industry, Hank’s innovation and experimentation led to the planting of all sorts of subtropical fruit on the varied terrain of the ranch. Our fan favorite Hank's Box is inspired by his experimentation.
Good Things Grow Here
The Brokaw Ranch Company Crew tends ranches in Ventura and Monterey Counties, California.
We're grateful for our dedicated employees. Our team tends the crops, invests in groundbreaking and environmentally responsible farming methods, and cultivates community.
Our Values
Respect
Teamwork
Trust
Openness
Generosity
Honesty
Honoring the land, our crew, and the legacy that grows with us
We treat our extended farm family with the same care we give our groves—with fair wages, comprehensive benefits, and deep appreciation for the skilled hands that tend our trees.
Three generations, one mission: growing California's finest fruit together
From Hank's pioneering spirit to today's innovative practices, our success blooms from the combined wisdom of family, crew, and community working as one.
Rooted in reliability, season after season
Through floods, fires, and changing times, our commitment remains constant—delivering the same premium fruit we proudly serve to California's top restaurants.
Always learning, always growing, always sharing
We host consultants from Chile, send our team across borders to learn, and openly embrace new techniques—because great farming grows from great curiosity.
Sharing our harvest and knowledge with open hands
From supporting our crew's continued education to bringing our farmers market quality fruit directly to your doorstep, we believe the best of what we grow should be shared.
Straight talk about how we farm and what we grow
We're honest about our practices—mindfully sustainable but not certified organic, focused on quality over quantity, and always transparent about what's in your box.
